La Casera Apple Drink wears fresh new look with more apple juice...NAFDAC, SON, MAN endorse brand

L-R: Managing Director, The La Casera Company (TLCC) PLC, Mr. Roland Ebelt; Deputy director Codex, Standard Organisation of Nigeria, SON, Dr Omolara Okunlola ; Drector Manufacturing Association of Nigeria, MAN, Mr Joseph Emoleke; Head of Food Codex, SON, Mrs Emordi Helen and Director TLCC, Mr Bayo Adeleke at the La Casera Apple Drink wears fresh new look  launch event in Lagos.

The La Casera Company Plc, makers of Nigeria’s leading Apple Carbonated Soft Drink has launched a fresh new look for its flagship brand, La Casera Apple Drink and adding more natural apple juice extract to the premium apple drink, which makes it the only Apple CSD with real apple juice extract in the Nigerian market.

The unveiling event held at the prestigious Oriental Hotel in Lagos to celebrate its dealers, consumers and other stakeholders for their loyalty,received several commendations from NAFDAC, SON, MAN, dealers and other relevant stakeholders that were present at the event reinforcing La Casera leadership in the CSD market.



According to the Managing Director, The La Casera Company (TLCC), Mr. Roland Ebelt, the launch of the repackaged La Casera Apple drink is a display of the company’s innovative, forward-thinking prowess and commitment to consumers’ satisfaction.

“La Casera Apple Drink in 50cl bottle which still remains the standard and quality which La Casera is known for, now wears a new colourful and attractive look with real apple fruit indicating an increase in real apple juice content in each bottle giving consumers more taste of real apple at an affordable price just to meet the thirst need of the average Nigerian who is always on the go.” he explained.

While delivering the welcome address, The Marketing Manager, The La Casera Company Plc. (TLCC), Mr. Bello Yusuf explained that the Nigerian CSD market commands a unique hold in the beverage sector of the economy with an estimated 49% of soft drinks volume sales and with the fresh new look of La Casera Apple drink, the company is set to make greater inroad into the market, as it now comes with more apple juice, combined with a refreshing and real apple taste.

 “Sixteen years down the line, the dynamics of the CSD market are not the same. Today, we have come to witness the rebirth of our flagship brand La Casera Apple Drink.So with the unveiling of the fresh new look of our flagship brand La Casera Apple drink, we are appreciating our teeming Consumers who have been supporting the brand for over 16 years. We thank these loyal consumers because without them we would not have achieved anything. The brand will continue doing its best to offer Nigerians the best apple drink in Sub Saharan African.” Bello said. 

THE MARKETING MANAGER, THE LA CASERA COMPANY PLC. (TLCC), MR. BELLO YUSUF




While commending the management of TLCC for a job well done after tasting the new La Casera, Kenneth Azikiwe, representative of the Director General of NAFDAC, said the product has gone through the rigorous processes and has been found to be of high quality and good for consumers.

“On behalf of my DG, I thank the management of La Casera for coming up with an improved product with more apple juice, which shows commitment to consumers; NAFDAC number is attached to the label and I want every Nigerian to drink  this product comfortably because NAFDAC has a stamp on it, it is NAFDAC approved”, he explained.
Mrs. Emordi Helen, representative of the Director General, SON, also said the product is safe and of quality standard. “SON has ensured that the product conforms to the highest standard required”, she stated.
In the same vein, a Director at MAN, Joseph Emoleke, commended the company for the innovative product. He called for more innovative products to make the industry thrive.

“La Casera is one of those companies that are so dear to us and we know you will continue to excel. On behalf of the President, DG, and the National Council of MAN, we felicitate with you. We know you will continue to improve your quality. We are solidly behind you”, Emoleke said.
REPRESENTATIVES OF REGULATORY BODIES

In her vote of thanks, The Senior Brand Manager, La Casera Apple Drink, Mrs. Ruth Ode expressed appreciation to the management of The Company, the National and State regulatory agencies, dealers and the Press for their support for gracing the event.

“This would not have been possible without the dedication of the people involved in every aspect of creating, producing, selling, and consuming of La Casera Apple drink and even the media for being there for us.” She said.
THE SENIOR BRAND MANAGER, LA CASERA APPLE DRINK, MRS. RUTH ODE



The La Casera Company Plc. gained entrance into the Nigerian CSD market in 2001 with the introduction of a flagship brand, La Casera Apple drink in PET bottle and has since been setting the pace for excellence and quality.

MORE PHOTOS








Comments

Post a Comment

Popular posts from this blog

Cahill to miss semi-final after kidney stone treatment

Image
Chelsea manager Antonio Conte has revealed Gary Cahill is set to miss Saturday’s FA Cup semi-final against Tottenham after being treated for a small stone in his kidney. Cahill was admitted to hospital on Tuesday after training and the England centre-back had tests and treatment before being released on Thursday. With the Premier League leaders due to play their London rivals at Wembley this weekend, Conte fears it is too soon for the England international to return to action. “He arrived at the training ground with a bit of fever,” Conte told reporters on Friday. “Our doctor preferred to bring him to the hospital and to check his condition. “Not a serious problem, but now Gary is getting better and is improving a lot. “If you ask me for tomorrow, my answer is it is very difficult. This period is not a lucky period for us.” Tottenham are four points behind the Blues at the Premier League summit with six games remaining after Chelsea’s loss at Manchester United last Sund...
Keep reading

North Korea carries out new ballistic missile test

Image
The missile was launched near Kusong, north-west of the capital, Pyongyang, and flew 700km (430 miles), it said. North Korea has carried out a series of missile tests this year, causing international condemnation and increasing tensions with the US. Two missile launches last month both failed, with the rockets exploding just minutes into flight. North Korea's missile programme Have North Korea's missile tests paid off? Kim Jong-un: North Korea's supreme commander South Korea and Japan both condemned the latest launch. The South's new President Moon Jae-in convened an emergency meeting of his security council to discuss the issue, Yonhap news agency reported. Japan said the missile flew for about 30 minutes before landing in the Sea of Japan. Cuban echoes, by the BBC's Korea correspondent Stephen Evans The North Korean situation has been likened to the Cuban missile crisis in slow m...
Keep reading

Nigerian Actress Tonto Dikeh celebrate's her birthday today

Image
She posted on her Instagram page: so many amazing years have come and gone and like the old saying, "how time flies?'; My story so far has been that of the pure grace of God, from that little girl walking the streets of Port harcourt to this young amazing beautiful woman exuding divine essence and Grace; My tales aren't complete without thanking God for the gift of life and adding another year to me today, my songs will be complete by saying thank you my Lord; Through the battles, through the storms, through the shallow and high waters l've remained steadfast knowing that I have the strength of a Lion; My name is KING Tonto Dikeh, l'm not like roses and flowers that blossom for a while and when the sun comes out they all whither and die, l'm still here standing tall and will keep standing till the end of time; I also celebrate my son King, my friends, family and my very supportive fans for the beautiful words always, yes it's my day however l...
Keep reading